Giovanni and the extraordinary world of plants
Giovanni Storti and Stefano Mancuso uproot our prejudices about plants.
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The challenge
How do you tell Ricola’s knowledge of and commitment to the environment?
The project
The irrepressible Giovanni Storti and internationally renowned plant neurobiologist Stefano Mancuso help us uproot a few prejudices about the plant world.
Inside the project
A commitment to the environment ↗
A project about Ricola’s commitment to the environment: four clips in which Stefano Mancuso helps Giovanni Storti debunk some clichés about plants.
Prospettiva Terra ↗
A project to tell that Ricola is a partner of Prospettiva Terra. In the new episodes Stefano and Giovanni meet again to understand the role of plants against climate change.
Backstage on tour
A project for continuity and to hold strategic markets: four sketches set backstage on Giovanni and Stefano’s theatre tour. Theatres become a place to sample Ricola sweets.