Oasi Aboca
Three generations in conversation to find out what living well really means.
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The challenge
To build a project that tells Aboca and its values, and positions the brand as a relevant voice online on everything related to “living well”. To create a space for dialogue and build a collective definition of wellbeing: inclusive, intergenerational, sustainable and fair.
The project
A cross-generational talk show created to explore the deeper meaning of “living well”. The format brings together talents of different ages and leading experts — biologists, doctors, philosophers — to dig into the pillars of wellbeing: from physical and mental health to our balance with the environment and society.
Every episode revolves around one central question: the talent voices the doubts and curiosity of the audience, while the expert offers a scientific and cultural reading. The goal is to draw a universal synthesis of the different perceptions of wellbeing, giving room to quality science communication.
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