Lavazza

Basement Café Society

Gen Z’s debating society.

Digital talk show5 episodesLavazza2026
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90%Audience under 35

The challenge

After 7 years of Basement Café by Lavazza it was time to refresh the format and move closer to Gen Z.

The project

One studio, eight debaters, one urgent topic per episode. Every episode brings together eight people — different each time — with radically different stories, ages and world views, and has them confront the most divisive issues in our society. Guided by a moderator, with an audience called to vote, the participants have to defend their arguments and, above all, listen to everyone else’s. We want to show that it is still possible to argue constructively, passionately and respectfully, building a bridge between worlds that no longer talk to each other.

Gallery

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